This program includes the full range of static and time-based media: from freehand sketches to digital productions. The courses are a unity of theory and practice which focuses on film design, sound design, video, animation, web and print design as well as on interactive media. Lectures in media technology, media economics, communication sciences, media ethics and media aesthetics create the scientific frame of this program.

The focus of this course is in the areas of media production and marketing as well as corporate communication. The graduates should have business management knowledge as well as communicative and creative know-how to be able to successfully implement media projects from the initial idea to controlling. In this study program students learn the basics of economics (e.g. mathematics, statistics, accounting and media policy), organizational management as well as business english.